[Artists to Watch] Love at First Listen with Griffen Palmer

Griffen Palmer Interview 2023

We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.

There’s no “second guessing” that 2023 is about to be Griffen Palmer’s year. The 27-year-old rising country star from Pickering got his start in early 2020, appearing on NBC’s Songland and wowing the likes of judge Ryan Tedder and Florida Georgia Line, who ended up recording and releasing their cut of his song “Second Guessing.” Three years and more than 23 million Spotify streams later, Griffen is giving the song new life and re-releasing it as his debut single on Big Loud Records — the label also home to Lauren Alaina and HARDY. If that wasn’t enough to celebrate, it was also Canadian country radio’s most added song in its first week, and this is all just the beginning.

If you want to hear “Second Guessing” live, you don’t have to wait long. Having just played three Canadian shows with The Reklaws, Griffen is now gearing up to tour the United States with another Big Loud labelmate, Lily Rose, starting Feb. 9 in Massachusetts. But first, he will be appearing on a TV screen near you, performing “Second Guessing” on tonight’s episode of The Bachelor (yes, he’s from *that* Palmer family).

In this edition of Love at First Listen, get the inside scoop from Griffen himself on the song that continues to open new doors, what it’s like being a Keith Urban fan and co-writer, and when you can expect to hear his debut album.

If “Second Guessing” sounds familiar to anybody, that’s because Florida Georgia Line put out their own version after Songland and featured it on their album ‘Life Rolls On.’ What goes through your head whenever you hear their version?

Florida Georgia Line was a band I listened to for years before I ever even conceived that they would cut one of my songs. So, hearing their voices on it still to this day is crazy, and it never really gets old when you hear other artists that you admire singing your songs.

With your ‘songwriter’s version’ out now, “Second Guessing” is having its second coming. As it comes full circle, how has its meaning evolved?

It’s just such a big part of my story. It’s been the one song that, after hundreds of songs I’ve written, has opened all these doors and acted as this launchpad for my career. So, any time I get to share it with someone and it unlocks another door, I’m reminded of how special it is to me.

When you appeared on Songland, did you have “Second Guessing” already written with Florida Georgia Line in mind?

I wrote the song about a year beforehand without even knowing about the show and then submitted it myself and went through all the interviews and steps to get it there. When we remade the song on the show, Shane [McAnally] and I thought, ‘OK, how can we make this better?’ So, it was really legit in terms of taking it from where it was originally—a song I wrote in a room with my friend Geoff [Warburton] and Ben Simonetti—and getting it to the finish line with FGL.

Is there an artist that you would love to have do a third version of “Second Guessing”?

Oh man, I would love for Chris Stapleton to sing it. Even if he could sing a line. His voice is wicked.

In addition to writing for Florida Georgia Line through Songland, you have writing credits for artists like fellow Canuck MacKenzie Porter and Keith Urban (no big deal!). Who’s left on your bucket list of artists to write for?

As many people as I have worked with, there’s 100 times more I haven’t. I just want to keep meeting all these awesome creatives and help them with their work. I admire so many artists. Someone like Sam Hunt would be amazing. Maren Morris and other amazing female artists would be super cool to get in touch with. But who knows what’s going to happen. I never expected to be working with Keith, FGL, or anyone like that.

For fans who will be seeing you on tour soon, how would you describe your set?

I’m coming out of this newfound artistry as a songwriter first. So, I feel like I’m playing all these songs for people like it sounded when I wrote them — just me and a guitar without the big band and lights. I’m really trying to get across the stories and messages of the songs and keep it super intimate.

In fact, I remember seeing Keith Urban three different times at Budweiser Stage [in Toronto], and I thought he was like the master. Between the instrumental guitar playing and the stripped-down songs, I’ve always imagined what my set would be like based off Keith and his energy.

A little birdie told me that you’re working on an album due out later this year. Can you tease anything about that for your fans and when they will be able to hear it?

We first have another song coming out in a couple of weeks called “25 to Life.” Then, we’ll try to get this whole eight-song project out in the spring, start touring, and try to meet everyone that wants to hear this music.

Any collaborations in the mix there?

Nothing on this project, but I’ve been collaborating a lot with other writers in town and have more songs written for other artists coming out soon. There’s always some collaborating going on in Nashville; that’s the whole experience of the Music City.

With so many amazing announcements happening at once, is it even possible to sum up how you’re feeling?

It’s just really exciting to finally be in the process of sharing all this music with everyone because we’ve put a lot of hard work in the past couple of years to get everything ready. It’s a cool moment that it’s all finally getting out in the world.

Country artist Griffen Palmer in Toronto
Griffen Palmer photographed January 27, 2023 at Harriet’s Rooftop at 1 Hotel in Toronto.

This series is called Love at First Listen, so I would love to know if there’s any fellow Canadian country artists that you’ve had on your playlist recently!

I know Brett Kissel just put out his new record as an independent artist, so I’ve heard a couple of those songs. He’s doing this Compass Project combining multiple albums, and it’s cool to see all the thought that goes into a release where the artist is thinking beyond just putting out a song but also the bigger picture. I think that’s inspiring.

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[Artists to Watch] Love at First Listen with Ashley Cooke

Ashley Cooke Interview 2023

We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.

Ask country artist Ashley Cooke how the last 12 months have been and she’ll tell you “it’s been a year.” Not only is that the title of her latest smash single, it’s also an accurate reflection of a non-stop year filled with a whole career’s worth of music milestones. Playing more than 100 shows across venues like Nashville’s Ryman Auditorium and the Grand Ole Opry, signing a record deal, amassing more than 20 million streams of her hit song “Never Til Now” with Brett Young (not to mention performing it on The Bachelorette!), and joining CMT’s Next Women of Country Class of 2023, it’s no wonder Ashley has built such a fast-growing and fiercely loyal following.

Ashley has joined her friends The Reklaws and Griffen Palmer for a string of Canadian tour stops, including a show at Toronto’s HISTORY. Backstage just hours before her set, I sat down with the rising country star to break down her whirlwind year, preview what’s ahead (including a just-announced tour with Luke Bryan this summer) and steal her self-care secrets while on the road.

Last year marked a return to touring for a lot of artists, yourself included. How has it felt being back on the road with Cole Swindell, The Reklaws, and soon Brett Young and Luke Bryan?

It’s so much fun. I’m working on my debut album and we’re teasing some songs for the first time, so it’s been fun to see people’s reactions. These are my first shows ever outside of the States and I thought there was no way anyone would know who I am, but people are singing along to every single word. It’s great to get to see a whole new fan base, and I’m excited for what’s to come.

Do you have any tour bus must-haves that help you protect your peace—and your voice—while on the road?

Throat coat tea is my saviour, but a weird thing I love is essential oils. My voice coach gave me this blend that I describe as Icy Hot for your throat. You rub some in your palm, breathe it deep into your chest, and it really opens your throat. I can’t play a show without it because it makes me feel so awake mentally but also really makes my throat feel relaxed and ready to sing.

At what point did Brett hop on “Never Til Now” and what unique vibe do you think he brings to the single?

I wrote the song as a manifestation for the kind of love that I want to have at some point down the road. I put it out as a solo version still independent, posted it on social media, and it went viral. My producer and I were then talking about how to bring some new life to it. I’ve always heard this song as a potential duet because it tells a story so deeply and of course there’s two people in a relationship. So, my producer called Brett and he said, I love this song, please let me do it. I think he was the perfect voice for the song, and he has been the best mentor too having been in the industry for so long.

Like many creatives, you grew your audience over the pandemic with incredible covers and original music on TikTok. What advice would you give to aspiring artists in this age of social media?

I’ll find myself sitting after I make a video and overthinking it like, oh, that one note sounds weird, or my face looks weird. I have to remind myself nobody gives a sh-t. For example, with that first “Never Til Now” video that went viral, I had no expectations. It was a random Monday in my kitchen and I decided to do a “maintenance video” as I call it—like just post a video to post a video kind of thing. Two-point-something million views later, you just never know what can happen. I think I had to get rid of the word “maintenance” in my head. Every video is important, and every video is cool. Don’t think too much about it; just post it.

My manager actually found me and reached out to me on TikTok. The two videos she watched were two cover songs that I debated even posting, and they got sent to her because it was artists that she worked with. So, because of that, my entire team is now my team.

For fans who will be seeing you for the first time this year, how would you describe your live show?

In 25 minutes, I hope people can really get to know me and the full scope of what I do and my sounds and influences without me having to blatantly say it. I’ve been told a lot of times that people who watch my show feel like they know me or like they’re my friend, and I just hope people can continue to feel that way regardless of what happens and where I go in my career.

Country artist Ashley Cooke in Toronto
Ashley Cooke photographed January 27, 2023 at HISTORY in Toronto.

Do you have a favourite song to bring to life on stage?

We just added “it’s been a year” into the set. I put it out right before New Year’s and it was one of the top 10 most used songs on Instagram, which is wild. I’m used to running around the stage and this is the first time that I’m on a mic stand without a guitar, so it’s a really empowering, cool moment.

This series is called Love at First Listen, so please shout out any of your country peers who you’ve loved at first listen!

One of my labelmates and friends, MacKenzie Porter, is unreal. Josh Ross is another one of my best friends. He has some really good songs. “First Taste of Gone” — big fan of that one. So many great people come to mind… The Reklaws (obviously) and Shania Twain were the first Canadian artists I was obsessed with!

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Love at First Listen with Olivia Lunny

Olivia Lunny Interview

We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.

On her new track “Wonderland,” Canadian pop songstress Olivia Lunny sings about chasing a moment and falling in love with your dreams—a philosophy that seems to have brought her to exactly where she’s meant to be today. After capturing the judges’ (and Canada’s) hearts on CTV’s music competition show The Launch in 2019, she’s continued her upward trajectory with a 2021 debut album and electrifying singles that boast expertly crafted lyrics and repeat-worthy beats.

For our latest Love at First Listen feature, I caught up with Olivia to get the inside scoop on “Wonderland” and her upcoming live shows with fellow Canuck Tyler Shaw during her whirlwind single release week, which took her to New York and LA after a headlining showcase at UMUSIC’s Toronto headquarters.

Olivia Lunny Toronto
Olivia Lunny photographed October 6, 2022 at her UMUSIC showcase in Toronto.

Welcome to Love at First Listen! Let’s talk about the song I most recently fell in love at first listen with—your new single, “Wonderland.” How has release week been?

It’s been busy and crazy, but so fun. I was just in New York shooting the “Wonderland” music video, which will be coming very soon. I actually just got the first draft and it was very whimsical and very much a wonderland. We shot in one big, white, blank studio space and created three different environments within it. It’s the most polished video I’ve done and I’m really excited for fans to see the different outfits and hair.

How long had you been sitting on “Wonderland” before it came out?

I wrote this song last winter, and it’s funny how things work. I feel like subconsciously, I write music and then by the time it comes out, somehow it resonates strongly in my life. So many amazing things have happened recently and I feel like I’m in my Wonderland era, so I’m happy that this song and this part of my life are coming together.

What does “wonderland” mean to you?

To me, “wonderland” is a state of being. It’s that feeling of you not being fully in touch with reality. You’re in a flow state because you’re just so happy, so many amazing things are happening, and you can’t even really dream of it. That’s why there are lyrics that say, “If you can imagine, you can really have it.” That’s the overarching theme for what “Wonderland” is.

So many people came to know and love you after you appeared on, and won, The Launch. What was your main takeaway from that experience?

I think it really did essentially launch—no pun intended—my career in the Canadian music scene. Being from Winnipeg, I had slowly started to build something there, but I think The Launch really got me to a point where I knew exactly what kind of music I wanted to make. From there, I connected with so many amazing people and gained great momentum. It really pushed me to a new level of where I wanted to go but wasn’t always sure how I would.

You released your debut album in July 2021. Are “Wonderland” and your summer collab with Bhad Bhabie, “VIBE CHECK,” a taste of your sophomore album or standalone tracks?

I’m in an interesting spot where I’m not necessarily heartbroken or sad, so I’ve been writing music that resembles that—and that’s new for me. Usually, it’s more break up bangers. So, it depends how we want to paint the picture. Right now, these songs are just little individual prints, but I might do a full thing. We’ll see!

You’ll be touring across western Canada with Tyler Shaw next month. What goes through your mind as you’re putting together the perfect live setlist?

My strategy is going on Spotify, Apple Music, Amazon Music, and all these platforms, seeing what people enjoy and incorporating those into the set, and then obviously throwing “I Got You” (her single from The Launch) in there. I want to tell a story that shows where I’ve been, the kind of music I can make right now, and where I’m going. And I think it’s really important to have one or two songs in the middle that are a bit slower where I grab my guitar and show how this started.

Who are some of the live performers that have inspired you?

Early on, Ed Sheeran was a really big inspiration for me. Beyond our red hair, I love how he takes these ballads and can turn them into massive pop songs. I resonate with that because most of my songs start on the guitar or piano, and then with production it’s really fun to make them poppy. Post Malone puts on an amazing show too. He has a moment where it’s just him and then he picks up the guitar for two songs. His voice is incredible and he’s so likable and down to earth, and people love that.

Besides the tour, what do you have planned musically for the rest of the year?

I just came to Los Angeles, so I’ll probably be writing some tunes and seeing where this all takes me one step at a time. Right now, I’m really excited for the Tyler tour and meeting fans. I’ve never played Vancouver or anywhere in Alberta, so it’ll be really fun to keep connecting with people and seeing new places.

Since this series is called Love at First Listen, I’d love to know if there are any songs you’ve recently loved at first listen.

One is “The Dress” by an artist named Dijon, and then I would say Bob Moses and Kasblanca’s song “Afterglow.” Those two songs have definitely been on heavy rotation because when I like a song, I just play it over and over and over.

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Love at First Listen with SACHA

SACHA Artist Interview

We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.

Emerging Canadian country artist SACHA may be a one-name wonder, but she’s far from a one-hit wonder. If she’s not already dominating your playlist, you’re guaranteed to fall in love at first listen with her fabulous and fierce sound, which has already earned her the titles of iHeartRadio Future Star, Spotify RADAR Canada Artist, and Amazon Music’s Breakthrough Artist of the Month. Possibly best of all, she’s also already landed a viral TikTok hit, “What the Truck,” with fellow Canuck country rockers The Reklaws, which became the most-streamed Canadian country song during a one-week period and the fastest-ever Canadian country song to go gold in the streaming era.

In my new interview with this rapidly rising star, see what SACHA had to say about new music, new milestones, and her future plans, including an upcoming tour with Maddie & Tae.

Let’s talk about your newly released sophomore EP, ‘We Did.’ What does that title represent to you?

‘We Did’ brings back the feeling of the initial stages of falling in love and all the emotions involved with that. The EP itself goes into a few different thematic scenes from falling in love, to developing self-confidence, to thinking ‘sorry, I’m not so sorry’ on “I Wanted Wine,” and then telling yourself, ‘Life is short, so what the truck.’ It’s a roller coaster of things, but it also opens the door for me to get a little bit more vulnerable and to share some different aspects of my story.

Was it hard to pick a ‘Top 4’ for the final tracklist?

This was an interesting process and kind of a last-minute process as well. I have been writing a lot, but these songs actually ended up on the table through my management. Knowing me so well, they were able to matchmake me with these songs that definitely resonate the most with who I am and tell my story the best. I flew to Nashville one day and I flew out the next, and I got these songs done, and the EP came out a couple months later.

This EP is the follow-up to your last project ‘The Best Thing,’ which was released right at the start of the pandemic. How would you say your sound and songwriting style have evolved over the past two years?

My sound is continually evolving. From the last EP to this EP, I’m glad that we got to tap into a little bit more of the country elements sonically. I love the title track of this EP, “We Did,” because it reminds me of Taylor Swift’s nostalgic kind of feel and I’m a huge Taylor Swift fan. So, when I first heard that song I was like, ‘This is making me feel everything I felt when I heard “Love Story.”’ And that’s what I’m hoping people will feel when they hear “We Did.”

How did your collaboration with The Reklaws come to life?

That was a TikTok thing! They put up a TikTok inviting their fans and audience to come and join on this song and I think it was already almost at one million views when I was just like, ‘You know what, what the truck? Let me just do a TikTok!’ I had no idea that it would lead to any of this. I was just trying to get more active on TikTok and I love The Reklaws, then I get a DM from Jenna saying, ‘Hey, we love what you did and we want you to be part of the song.’ I’m like, ‘Is this a joke?’ And she’s like, ‘lol no, it’s not a joke.’ Before you know it, I’m in a studio, then I’m shooting the music video, then I’m at Calgary Stampede and Budweiser Stage and the CCMAs, then I got a gold plaque for having the fastest streaming country song in Canadian history. It was crazy!

With all your success to date, you’ve proven to be a force to be reckoned with. Have you had one standout “pinch me” moment amidst all the mayhem, and how do you continue dreaming big and setting new goals for yourself?

Seeing yourself on a Spotify billboard is incredible and it’s literally everything that I’ve ever dreamed of and more. Another thing that was huge was being part of CMT’s Next Women of Country program. That was a big-time “pinch me” moment because I’ve been admiring how they champion women in country music for so long, so to find myself among that class has just been a huge door opener. There’s a lot of stuff that’s happened over that period of time where I don’t think it’s really fully settled in yet. Looking ahead, there are still things that I have yet to accomplish like going on tour with Taylor Swift, having number one at radio, and maybe winning a few awards.

You’re also being called one of country music’s fastest rising stars. How does that make you feel, and is there one thing you wish you knew at the start of this process that you can pass along to other up-and-comers?

It’s funny because I’ve been in this game for a long time. I grew up in a musical household and my parents were in a band, so music was 100,000% ever present. Although it seems like I’m fast rising, I had many opportunities to give up or doubt myself, but I just kept going. I continued to believe and just stay true to my conviction and this call that I have with my love for music. So, being called a fastest rising star is an honour, but make no mistake — it hasn’t happened overnight. For anybody that has a dream or is like, ‘This isn’t happening fast enough,’ just give it time. Timing is everything and it could be a while, but just believe anything is possible.

As one of CMT’s Next Women of Country 2021 Class members, you’ll be heading out on the road with Maddie & Tae later this year. What can fans expect from your live show?

People can just expect to have a good time, have fun, and get to know me more. I’m looking forward to performing “We Did” because I love that whole vibe and “If I Wanted Wine” brings the entertainer out of me.

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Love at First Listen with Alyssa Reid

Alyssa Reid Interview

We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.

Tell all your friends: #ALYSSAREID2022 is in full force. The Toronto-based singer-songwriter you know and love from pop hits like “Alone Again” and “Satisfaction Guaranteed” — and the “face” behind the faceless music project ASHS — has reclaimed her name and released a haunting new single, “Roses,” to kick off a year packed with new music, performances, and surprises ahead.

To commemorate the release, Alyssa is hosting an online raffle raising funds for The LifeLine Canada Foundation, an organization close to her heart, and giving fans a chance to score one of three Moleskine journals filled with lyrics, behind-the-scenes secrets, and space to write, scribble, or get creative. (PSA: You heard it here first — there may be a few more prizes being added to the mix!)

In this edition of Love at First Listen, read firsthand from Alyssa about her “gut-wrenching” new single, IDGAF approach to music, and why she wants to get in the studio with Doja Cat.

At first listen, your new single “Roses” is a total banger, but the lyrics reveal a much more raw, vulnerable perspective about facing your demons. How do you approach being so vulnerable with such a wide audience?

When I sit down to write a song, there isn’t really any intention other than emotional release. When I wrote “Roses,” I was sitting at a piano and it just poured out. It’s funny because once you take that piano song and you have to find a way to make it more marketable, there’s other production factors that come into play. Like you said, it’s a super poppy, fun song but at the core it’s this kind of gut-wrenching, super emo song. When people first hear it, they always tell me, ‘Oh, this is such a vibe,’ and then it takes them a few listens to understand the lyrics and they’re like, ‘Oh shit, wait.’

How did you learn about The LifeLine Canada Foundation and why did you choose to support them with this auction?

I was looking online for mental health resources because I’ve kind of figured out that it is difficult to find them nowadays, especially right now as I feel a lot of people are reaching out for the first time, and I really loved their site. They had personal resources, education tools, and really focus on suicide prevention, which has absolutely skyrocketed the past few years. Most importantly, I loved that the resources were all free. Therapy is very expensive, and for a lot of people it’s inaccessible. I really liked that they were committed to volunteering their time and helping people who can’t necessarily afford to pay $300 a session for therapy.

Fans have a chance to win one of your Moleskine journals, and an artist’s notebook always provides an interesting look into their craft and soul. What does your notebook look like during an album writing cycle?

I’m an ‘everything flows together all at once’ person. I know so many people that like to go on the mic and hum melodies and then try and fill them in later, but I think there’s always something magical in the songs where everything just comes out as one cohesive piece. It almost feels like it was meant to be and I’m just a vessel where the song is going through me and out to people.

Just before you released your latest album in December, you penned a letter to your fans putting your side project ASHS to rest and reclaiming the “Alyssa Reid” name. What made you decide it was time to end the ASHS era and return to your roots?

It just happened naturally. I had taken a little bit of time off over the past five years to really focus on songwriting and creative direction for other people and I really loved it. There were just a few songs that I was writing that felt a little too personal to give away, so we got the idea to do this faceless project on the side. No one was really supposed to know about it, but of course the people that had been following my career got it right away. But there was something really fun about it being faceless. I could just make music that I loved, have so much fun with my band and mess around on stage with the lights completely down, and there was no preconceived idea of what I was supposed to do.

After a handful of songs that were just very uniquely me, keeping it as a separate, private thing felt like I was doing a disservice to those people that had given me their hearts and put me in a position where I could even mess around and do a side project as a career. I decided I didn’t want to lose the attitude and fearlessness that the ASHS project had, so I amalgamated them with the intent that there was going to be a little bit of polish but I was going to keep my ‘I don’t give a fuck’ attitude.

In that letter, you also mentioned your hit single “Alone Again” was celebrating its 10th birthday. Is it insane to think you’ve been in the business for that long and you’re still finding new ways to evolve with that same dedicated fanbase by your side?

It blows my mind. Pop careers are not supposed to last for 10 years. They’re maybe supposed to last for two to four years, so the fact that there are people still supporting, streaming, and caring, I feel really lucky. This is what I love to do and a lot of people that I admire have had to hang up their hats and I don’t know why I’m still here, but I’m eternally grateful for it.

You’ve written for artists like Alessia Cara, Kayla Diamond, and Owen Barney. Is there one artist you’d absolutely love to write for, and how would the song sound?

I love Doja Cat. I love her personality, I love her music, and I love that she always experiments and doesn’t stick to one sound. I find her such a captivating person. I feel like she would be so fun to work with because she would be down to do anything and we could really push boundaries.

Fun question here: Every artist I talk to still gets a rush any time they hear one of their songs on the radio or over the speakers in a store. Where’s the most random or unexpected place you’ve heard one of your songs?

The last one was probably Subway. I was in the middle of an order and I stopped and I was like, “This is my song!” And the man was like, “This is my song too!” I think it was “Satisfaction Guaranteed” and I was like, “No, really, this is my song!” It was this funny little moment we had together, but it was conveniently both of our songs, just in different ways.

You ended one of your last posts of 2021 with the caption “it’s been a minute but WE’RE BACK, BABY!! #ALYSSAREID2022” What exactly can fans look forward to?

All of the music that I’ve been hiding away from everyone for the past five years is finally getting unleashed and now, hopefully, with the world opening back up, we can tour. We’ve already started planning shows, so the second we get the green light we’re going to town.

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