We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.
Meet Elyse Saunders, the next big name in Canadian country music. Since the start of the year, Elyse has climbed up the country charts at home and abroad, signed her first publishing deal, and earned the title of iHeartRadio Future Star. Now, days after we first spoke with Elyse, she’s been named Female Artist of the Year at the 2024 CMAOntario Awards and debuted her new summer single “Dirt” on the show’s main stage. On the playful song, Elyse shuts down the rumour mill and officially declares gossip dead—a message we can surely get behind.
Love at First Listen caught up with Elyse to chat about “Dirt” and get the inside scoop on the Canadian country music community and her newfound Australian audience.
You’re dishing all the dirt on your new single, “Dirt.” How did you get the idea and inspiration for this song, and what message do you want people to take from it?
I wrote this song with my friends Sam Davs and David Madras, and I felt that no matter who you are, where you come from, and whether you’re on the good side or the bad side of the gossip train, we’ve all experienced this situation. If we look in our own backyards, we all have our own dirt to deal with before we judge other people’s dirt. So, I wanted to try to take this topic and make it a bit humorous and share it in a way that was super relatable but not too serious. Coming from a small town, rumours get around pretty quick. If you say something, your neighbour 10 doors down will somehow hear about it. So, it’s based around the small-town feel, but it’s definitely something that happens worldwide. This was so much fun to write—actually very therapeutic in a way.
Do you have any fun behind the scenes stories from filming the music video?
I made it with another friend, Nick Marinac. We did it on this land that is open to the public, so we had to find this window of when people wouldn’t be there and it ended up being a freezing cold, windy day. There was sunshine, but the whole time I’m trying not to look cold, and we were getting kicked out at the end. We went to find another random field and finish up. It was all very random and sporadic, but I feel like the energy of the song really shines through because it was a bit on the whim. Watch for a lot of dirt and overalls in the countryside.
You released this single at the start of CMAOntario Awards weekend where fans were able to get up close and personal with all of their favourite country artists and discover several up-and-comers. How important do you think it is to have celebrations like this for homegrown country artists?
I think it’s so important because it does shed light on what’s going on here in Ontario, and we have so much talent it’s crazy. I’ve been on the other side of the audience as an artist growing in my journey for many years, and the industry really got to see that journey. To now help bring a light to that to country music lovers out there is super cool — and sometimes it’s like the stars of today and the stars of tomorrow. I think it’s really important just to keep building that community and building the country music that we have here in Canada in general because we all know our big U.S. country stars, but we definitely have our own stars here in Canada and Ontario and I think it’s important that we bring those artists out to the audience.
In the spirit of celebrating Canadian country music, can you shout out some of your Canadian country pals who you have loved at first listen?
My friends River Town Saints, Owen Riegling, Robyn Ottolini, Graham Scott Fleming, Kelly Prescott, Andrew Hyatt, and Jason Blaine, who co-wrote my song “Never Have I Ever”… my list could go on. Award shows are always a big reunion.
Events like the CMAOntario Awards are a celebration but they’re also a place where dreams come true. When you think about the dreams you have for yourself, what are the biggest pinch-me moments you’ve had in your career so far and what’s still on your bucket list?
That’s a very good question. Winning Video of the Year last year at the CMAOntario Awards was definitely one of those pinch-me moments because my journey has not been the overnight success. It has been more like 10 years plus in the making. I always kind of envisioned myself being at this place in my career one day, so having these things happen, it’s like, okay, yeah, I’m where I’ve always wanted to be. My younger self is super excited when these moments come together.
Having “Never Have I Ever” become my first single to be supported at Canadian country radio was also amazing. It was No. 27 on the charts, and to be top 30 was always a goal of mine. We then went top 10 in Australia, and I had no idea that was going to happen. It’s cool how these things sometimes happen organically and as a surprise; it feels more like a gift that way. I think that I still have so much more to do and more to come, and I’m going to keep having those pinch-me moments. All artists start at ground zero and then you kind of build your way to this point. So, these moments are good reminders of how far you’ve come.
What does your breakout single “Never Have I Ever” mean or represent to you now, especially as it’s taken on a global life of its own?
It means a lot. I knew it was special the day I wrote it with Jason Blaine in his family home. We wrote it in a couple of hours and it kind of felt like it wrote itself. We did a demo that day and I sent it off to my producer, Dan Swinimer, who knocked the production out of the park. I was so excited, but I had no idea how it was going to resonate with everybody else. So, to know that it’s done what it needs to do as a singer-songwriter and it’s making an impact, it’s connecting to people, and they love it just as much as me is really the goal and the job of what I’m supposed to do as an artist. I hope to continue to be able to do more with my music and more singles.
Have you had a chance to visit your new international friends?
That’s on my bucket list too. I’ve always wanted to see Australia. I’ve done press and calls over Zoom and I keep saying I can’t wait to visit. We’re looking at the top of the new year to hopefully get there and do some shows. I’ll also get to do a radio tour and see people face to face for the first time.
Now that “Dirt” is out in the world, what do you have in store musically for the rest of the year?
I have a bunch of new music in the pipeline ready to go and a bunch of shows as well. If people want to find out where I will be, it’s all on my website. The band and I have been working hard on putting a bunch of new material together with these new songs. I also just signed to my first publishing deal with Arts & Crafts Publishing as a songwriter, so I’ll continue to write for other artists as well and hopefully get my music into the TV and film world too. I’m just doing whatever I can to just keep this thing on the rails, doing what it needs to do, and seeing how far I can take it.
