We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.
Emerging Canadian country artist SACHA may be a one-name wonder, but she’s far from a one-hit wonder. If she’s not already dominating your playlist, you’re guaranteed to fall in love at first listen with her fabulous and fierce sound, which has already earned her the titles of iHeartRadio Future Star, Spotify RADAR Canada Artist, and Amazon Music’s Breakthrough Artist of the Month. Possibly best of all, she’s also already landed a viral TikTok hit, “What the Truck,” with fellow Canuck country rockers The Reklaws, which became the most-streamed Canadian country song during a one-week period and the fastest-ever Canadian country song to go gold in the streaming era.
In my new interview with this rapidly rising star, see what SACHA had to say about new music, new milestones, and her future plans, including an upcoming tour with Maddie & Tae.
Let’s talk about your newly released sophomore EP, ‘We Did.’ What does that title represent to you?
‘We Did’ brings back the feeling of the initial stages of falling in love and all the emotions involved with that. The EP itself goes into a few different thematic scenes from falling in love, to developing self-confidence, to thinking ‘sorry, I’m not so sorry’ on “I Wanted Wine,” and then telling yourself, ‘Life is short, so what the truck.’ It’s a roller coaster of things, but it also opens the door for me to get a little bit more vulnerable and to share some different aspects of my story.
Was it hard to pick a ‘Top 4’ for the final tracklist?
This was an interesting process and kind of a last-minute process as well. I have been writing a lot, but these songs actually ended up on the table through my management. Knowing me so well, they were able to matchmake me with these songs that definitely resonate the most with who I am and tell my story the best. I flew to Nashville one day and I flew out the next, and I got these songs done, and the EP came out a couple months later.
This EP is the follow-up to your last project ‘The Best Thing,’ which was released right at the start of the pandemic. How would you say your sound and songwriting style have evolved over the past two years?
My sound is continually evolving. From the last EP to this EP, I’m glad that we got to tap into a little bit more of the country elements sonically. I love the title track of this EP, “We Did,” because it reminds me of Taylor Swift’s nostalgic kind of feel and I’m a huge Taylor Swift fan. So, when I first heard that song I was like, ‘This is making me feel everything I felt when I heard “Love Story.”’ And that’s what I’m hoping people will feel when they hear “We Did.”
How did your collaboration with The Reklaws come to life?
That was a TikTok thing! They put up a TikTok inviting their fans and audience to come and join on this song and I think it was already almost at one million views when I was just like, ‘You know what, what the truck? Let me just do a TikTok!’ I had no idea that it would lead to any of this. I was just trying to get more active on TikTok and I love The Reklaws, then I get a DM from Jenna saying, ‘Hey, we love what you did and we want you to be part of the song.’ I’m like, ‘Is this a joke?’ And she’s like, ‘lol no, it’s not a joke.’ Before you know it, I’m in a studio, then I’m shooting the music video, then I’m at Calgary Stampede and Budweiser Stage and the CCMAs, then I got a gold plaque for having the fastest streaming country song in Canadian history. It was crazy!
With all your success to date, you’ve proven to be a force to be reckoned with. Have you had one standout “pinch me” moment amidst all the mayhem, and how do you continue dreaming big and setting new goals for yourself?
Seeing yourself on a Spotify billboard is incredible and it’s literally everything that I’ve ever dreamed of and more. Another thing that was huge was being part of CMT’s Next Women of Country program. That was a big-time “pinch me” moment because I’ve been admiring how they champion women in country music for so long, so to find myself among that class has just been a huge door opener. There’s a lot of stuff that’s happened over that period of time where I don’t think it’s really fully settled in yet. Looking ahead, there are still things that I have yet to accomplish like going on tour with Taylor Swift, having number one at radio, and maybe winning a few awards.
You’re also being called one of country music’s fastest rising stars. How does that make you feel, and is there one thing you wish you knew at the start of this process that you can pass along to other up-and-comers?
It’s funny because I’ve been in this game for a long time. I grew up in a musical household and my parents were in a band, so music was 100,000% ever present. Although it seems like I’m fast rising, I had many opportunities to give up or doubt myself, but I just kept going. I continued to believe and just stay true to my conviction and this call that I have with my love for music. So, being called a fastest rising star is an honour, but make no mistake — it hasn’t happened overnight. For anybody that has a dream or is like, ‘This isn’t happening fast enough,’ just give it time. Timing is everything and it could be a while, but just believe anything is possible.
As one of CMT’s Next Women of Country 2021 Class members, you’ll be heading out on the road with Maddie & Tae later this year. What can fans expect from your live show?
People can just expect to have a good time, have fun, and get to know me more. I’m looking forward to performing “We Did” because I love that whole vibe and “If I Wanted Wine” brings the entertainer out of me.
