Interviews, Love at First Listen, Music, New Music Friday

Love at First Listen (Round Two) with Griffen Palmer

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Griffen Palmer Interview Unlearn 2023

We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.

In February, I spotlighted rising country artist Griffen Palmer, who quickly established himself as an Artist to Watch in 2023 with his still-trending introductory release “Second Guessing.” There was certainly no “second guessing” his star talent and he is showcasing it again on his debut album, ‘Unlearn,’ out today (Apr. 28). Boasting some of the most vulnerable tracks of his songwriting career, ‘Unlearn’ is a musical journey covering life, love, family, relationships, and all the moments in between. The album also has several jam-out moments, perfectly suited for the upcoming summer festival season.

To celebrate album release day, I caught up with Griffen for a Love at First Listen (Round Two) to reflect on his whirlwind year to date (a single, two music videos, and this album — and it’s only April!), hear his message for teenage Griffen, and reveal where he will be performing this summer.

It feels like just weeks ago you were making your introduction to the world as an artist with “Second Guessing.” What was going through your mind when you pressed publish on that first social media post announcing today’s album release?

It’s crazy how last time we talked was before the first song came out and now here we are again with so much going on. At the time, I just felt like, ‘We’re here!’ This whole project has been four years in the making, so it’s fun now that all the hard work is behind me—for the most part—and I can share it all with people. It’s a really awesome feeling.

Rising country artist Griffen Palmer in the studio with a producer from his debut album, 'Unlearn.'
Griffen Palmer in the studio working on his debut album, ‘Unlearn,’ out today (Apr. 28). (via Griffen Palmer/Instagram)

Let’s talk about the title — ‘Unlearn.’ What does that word mean to you in the context of this album?

The title track is the most personal song on the record, by far. My parents split up when I was eight years old, so relationships looked a little confusing to me when I was a kid. The song is about growing up, learning to make the decision of what that looks like for yourself, and unlearning some of the bad habits or things you thought were true but aren’t necessarily true. It was one of the last songs we added to the record because it was one that I felt pretty overwhelmed about sharing, but the more I started playing it for people, the more I realized it was a universal feeling. It felt like if I was going to put out one song for people to get to know me and a bit of my story, this seemed like the one.

This album is the culmination of four years spent writing hundreds of songs. How did you narrow that all down to eight songs, and were there any that called out to you first?

“Second Guessing” was such a big part of my story. “Came Here to Leave” was a song I really loved and had a fresh take for the record. “Bottles on the Table” was also always a frontrunner in my mind. A lot of them just felt like they needed to be a part of this. They felt different, they felt like me, and they were ones I was most excited for people to hear.

I’m a big fan of weaving song titles into questions, so was there a song you were “second guessing” putting on the final tracklist but are ultimately glad made the cut?

“Unlearn” is that one for me. I’d never released a very personal song as an artist before, so I just wasn’t sure how vulnerable I really wanted to be. I’m so glad in the end I decided to do it.

You mentioned on Instagram that you’ve been “dreaming of putting out [your] own album for as long as [you] can remember.” What message do you have for young Griffen now that the big day is finally here?

This is actually funny. My dad just found a letter I’d written in seventh or eighth grade that was supposed to be written to myself in college. In it, I’m asking myself, ‘Are you still playing guitar and writing songs? What’s going on with that? I hope you haven’t given it up yet.’ So, this really has been something I’ve been doing for a long time. I would write a letter back saying, ‘All those times you are regretting or nervous about if it’s going to work out, just try to keep having fun and you’ll get there eventually.’ I would save myself some sleepless nights worrying if it’ll ever work out for me.

You just wrapped a run of tour dates opening for your Big Loud labelmate, Lily Rose. What does the rest of this spring and summer have in store for you? (Last time we spoke, you mentioned more opportunities for fans to see you live!)

Our festival dates are just getting announced now. We’ll have the whole band out playing in British Columbia, Lasso in Montreal, and a bunch of shows in Ontario, along with some U.S. stuff including CMA Fest. I can’t wait to just sweat in the streets of Nashville with everybody. It’ll be great, and it’s all fun stuff on the horizon.

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Interviews, Love at First Listen, Music, New Music Friday

[Artists to Watch] Love at First Listen with Madeline Merlo

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Madeline Merlo Interview 2023

We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.

Country songstress Madeline Merlo is striking all the right chords with country listeners. The Canadian Country Music Award–winner is the mastermind behind Lady A’s hit single “Champagne Night,” which the band recorded after Madeline won their episode of NBC’s Songland in 2020. Last summer, she contributed background vocals to Cole Swindell’s smash single, “She Had Me At Heads Carolina.” Now, Madeline is ready to “slide” right to the top of every country fan’s playlist with her recently released EP ‘Slide’ and its catchy title track. It’s no surprise she is one of Amazon Music’s featured Artists to Watch in 2023—and she should be one of yours too.

For this edition of Love at First Listen, Madeline and I caught up to talk about the story behind Sam Hunt’s involvement in “Slide,” her fans’ tattoos, and the song she wrote for her upcoming wedding.

Your newest single “Slide” is bubbly, flirty, and everything pop-country should be. Tell us about its incredible origin story!

I feel like the music industry is just these random strokes of luck and a lot of hard work interweaving with each other. I had met my producer, Zach Crowell, really randomly. One day, he called me and said, “Hey, I have this song that Sam Hunt and I started a while ago, and we feel like it’s really cool but something about the melody feels a little feminine. Would you want to finish it with us?” They sent me the track and there was no real lyric or hook, but there was something about it that was really fresh and nostalgic at the same time.

I don’t know why the word “slide” popped in my head, but I spent four days trying to come up with the coolest way to use that title in the song. Finally, I said to myself, “Let’s watch tonight slide into yesterday.” I suddenly had all these ways you could use “slide” and ran into the writing room saying, “Yo, I feel like I’ve got a cool idea.” They liked it, so we tweaked it together and I’m really proud of the result.

“Slide” is the lead track from your EP of the same name, which is a collection of four incredibly infectious country jams. What vibe were you going for while in the studio?

“Slide” was the first one we finished and the catalyst for everything else. “Girl Where He Grew Up,” for example, was a song I was so proud of as a songwriter, and “YOUNG-ish” felt like it had an old Shania Twain/Keith Urban vibe to it. I was inspired to make this EP really joyful, fun, and high energy and something that made people feel good.

As you wrote on Instagram, the ‘Slide’ EP was your first project in “2 years, 5 months, and 24 days.” Can you reassure your fans they won’t have to wait that long for more music?

I promise! That was a very transitional period for me moving to a mostly American team and making a lot of changes, which was a really scary and hard thing to do. It took time to get my feet back on the ground and figure out what I wanted to do, what I wanted to say, and how I wanted to say it. So, I took a little hiatus, but I was dying to get music out the entire time. We’re dropping more music in the next couple of months and it’s really energetic and unique.

Speaking of your fans, some of them have tattoos inspired by your songs. When you see those in person for the first time, what goes through your mind, especially being such a deeply passionate music fan yourself?

It means so much. It’s wild knowing that a song can impact somebody and that they would want it on their body. I also think meeting people is my favourite thing about this job. It’s just so cool to hear from a fans’ mouth what songs they like and why they like them. It’s what we’re doing it for, and I’m so grateful people are listening. It’s truly that simple. When I write, I hope people get it or have felt that way. Then, if people go, “I feel that way,” there’s this really sweet connection, and I have friendships with a lot of them.

We can’t talk about your accomplishments without mentioning you were a season two winner of NBC’s Songland and had your song, “Champagne Night,” recorded and released by Lady A. What was your main takeaway from the experience?

It’s still one of those things I look back on and I’m like, did that really happen? It was such a special moment in 2020, which was such a terrible year, and it was the most validating thing as a songwriter. It gave me so much confidence, so whenever I feel down on myself, I remember I have a big gold record for that song and it inspires me to keep going. I feel very grateful and lucky.

You had a jam-packed last few months, signing a deal with Sony Music Publishing Nashville and releasing your first EP under your new U.S. label Broken Bow Records. How do you plan to continue that momentum in 2023?

I’ve booked some shows in the States as well as back in Canada, which is really cool, and I’m working on more music. We have some in the chamber and some ready to record, but I always try to put my blinders on and keep being as creative, different, and as inspired as I can to just create music. I feel like it’s why I’m here on this earth, and this Sony deal has been great as a songwriter to feel like I’m stepping into a role where I’m writing for myself, for other people, and for TV and film. I just feel so lucky that I get to do this job.

You’re also getting married this year! Are there any advantages to prepping for a wedding being a musician, in terms of picking the first dance song or writing something to play?

Originally, I didn’t want to sit down and be like, I have to write a wedding song, but one came naturally. I haven’t decided if I’m going to play it at the wedding or make it a gift, but my bass player’s band will be performing at the wedding, so that’s exciting. I feel like the music is the best part. We’re going to Costa Rica for our honeymoon, and I imagine I’ll also have a fresh load of song ideas after that.

We’re always looking to update our playlists with more new artists to watch in 2023. Is there anyone in your country music circle whose songs you always love at first listen?

Oh my gosh, so many! I’m loving Robyn Ottolini. She’s a super honest songwriter. I also love my James Barker Band friends; they’re so great. Definitely check them out if you haven’t already.

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Interviews, Love at First Listen, Music, Music Monday

[Artists to Watch] Love at First Listen with Griffen Palmer

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Griffen Palmer Interview 2023

We all have those artists and songs we hear that strike the right chord and make us fall in love at first listen. They’re the reason we refresh social media pages, tour schedules, and Spotify profiles — because we can’t miss a single release. This is Love at First Listen — a new series introducing you to the emerging, and established, artists with new music guaranteed to upgrade your playlist.

There’s no “second guessing” that 2023 is about to be Griffen Palmer’s year. The 27-year-old rising country star from Pickering got his start in early 2020, appearing on NBC’s Songland and wowing the likes of judge Ryan Tedder and Florida Georgia Line, who ended up recording and releasing their cut of his song “Second Guessing.” Three years and more than 23 million Spotify streams later, Griffen is giving the song new life and re-releasing it as his debut single on Big Loud Records — the label also home to Lauren Alaina and HARDY. If that wasn’t enough to celebrate, it was also Canadian country radio’s most added song in its first week, and this is all just the beginning.

If you want to hear “Second Guessing” live, you don’t have to wait long. Having just played three Canadian shows with The Reklaws, Griffen is now gearing up to tour the United States with another Big Loud labelmate, Lily Rose, starting Feb. 9 in Massachusetts. But first, he will be appearing on a TV screen near you, performing “Second Guessing” on tonight’s episode of The Bachelor (yes, he’s from *that* Palmer family).

In this edition of Love at First Listen, get the inside scoop from Griffen himself on the song that continues to open new doors, what it’s like being a Keith Urban fan and co-writer, and when you can expect to hear his debut album.

If “Second Guessing” sounds familiar to anybody, that’s because Florida Georgia Line put out their own version after Songland and featured it on their album ‘Life Rolls On.’ What goes through your head whenever you hear their version?

Florida Georgia Line was a band I listened to for years before I ever even conceived that they would cut one of my songs. So, hearing their voices on it still to this day is crazy, and it never really gets old when you hear other artists that you admire singing your songs.

With your ‘songwriter’s version’ out now, “Second Guessing” is having its second coming. As it comes full circle, how has its meaning evolved?

It’s just such a big part of my story. It’s been the one song that, after hundreds of songs I’ve written, has opened all these doors and acted as this launchpad for my career. So, any time I get to share it with someone and it unlocks another door, I’m reminded of how special it is to me.

When you appeared on Songland, did you have “Second Guessing” already written with Florida Georgia Line in mind?

I wrote the song about a year beforehand without even knowing about the show and then submitted it myself and went through all the interviews and steps to get it there. When we remade the song on the show, Shane [McAnally] and I thought, ‘OK, how can we make this better?’ So, it was really legit in terms of taking it from where it was originally—a song I wrote in a room with my friend Geoff [Warburton] and Ben Simonetti—and getting it to the finish line with FGL.

Is there an artist that you would love to have do a third version of “Second Guessing”?

Oh man, I would love for Chris Stapleton to sing it. Even if he could sing a line. His voice is wicked.

In addition to writing for Florida Georgia Line through Songland, you have writing credits for artists like fellow Canuck MacKenzie Porter and Keith Urban (no big deal!). Who’s left on your bucket list of artists to write for?

As many people as I have worked with, there’s 100 times more I haven’t. I just want to keep meeting all these awesome creatives and help them with their work. I admire so many artists. Someone like Sam Hunt would be amazing. Maren Morris and other amazing female artists would be super cool to get in touch with. But who knows what’s going to happen. I never expected to be working with Keith, FGL, or anyone like that.

For fans who will be seeing you on tour soon, how would you describe your set?

I’m coming out of this newfound artistry as a songwriter first. So, I feel like I’m playing all these songs for people like it sounded when I wrote them — just me and a guitar without the big band and lights. I’m really trying to get across the stories and messages of the songs and keep it super intimate.

In fact, I remember seeing Keith Urban three different times at Budweiser Stage [in Toronto], and I thought he was like the master. Between the instrumental guitar playing and the stripped-down songs, I’ve always imagined what my set would be like based off Keith and his energy.

A little birdie told me that you’re working on an album due out later this year. Can you tease anything about that for your fans and when they will be able to hear it?

We first have another song coming out in a couple of weeks called “25 to Life.” Then, we’ll try to get this whole eight-song project out in the spring, start touring, and try to meet everyone that wants to hear this music.

Any collaborations in the mix there?

Nothing on this project, but I’ve been collaborating a lot with other writers in town and have more songs written for other artists coming out soon. There’s always some collaborating going on in Nashville; that’s the whole experience of the Music City.

With so many amazing announcements happening at once, is it even possible to sum up how you’re feeling?

It’s just really exciting to finally be in the process of sharing all this music with everyone because we’ve put a lot of hard work in the past couple of years to get everything ready. It’s a cool moment that it’s all finally getting out in the world.

Country artist Griffen Palmer in Toronto
Griffen Palmer photographed January 27, 2023 at Harriet’s Rooftop at 1 Hotel in Toronto.

This series is called Love at First Listen, so I would love to know if there’s any fellow Canadian country artists that you’ve had on your playlist recently!

I know Brett Kissel just put out his new record as an independent artist, so I’ve heard a couple of those songs. He’s doing this Compass Project combining multiple albums, and it’s cool to see all the thought that goes into a release where the artist is thinking beyond just putting out a song but also the bigger picture. I think that’s inspiring.

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